Effective Date: November 10, 2025
Last Updated: November 10, 2025

At Aura IV & Wellness, Inc. (“we,” “our,” or “us”), your privacy is sacred to us. We are committed to protecting your personal and health information with transparency, care, and compliance. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our facility, use our website, or engage with our services—including IV therapy, red-light therapy, saunas, salt rooms, cold plunges, PEMF therapy, and wellness products.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not use our services.

This policy applies to:

• Visitors to our website www.auraivw.com
• Clients receiving treatments and wellness services in our facility
• Individuals communicating with us by phone, SMS, email, or social media
• Information collected through in-person visits, forms, or digital platforms

If your services involve health data governed by HIPAA, an additional Notice of Privacy Practices applies (see Section 10).

We may collect:

• Full name, email, phone number, and mailing address
• Date of birth, gender, and emergency contact information
• Health history, allergies, medications, or relevant medical information for treatment
• Payment information and billing details
• Communication preferences and feedback

We may automatically collect via our website or apps:

• IP address, browser type, device, operating system
• Pages visited, time spent, and referring sites
• Cookies and analytics data for performance, marketing, and user experience

We use your information to:

• Provide, schedule, and manage treatments or consultations
• Process payments and maintain billing records
• Communicate appointment reminders, updates, and promotional offers (with consent)
• Improve website functionality and user experience
• Meet legal, regulatory, and safety requirements
• Conduct business analytics and service improvements

We may share data with trusted vendors who support operations such as:

• Scheduling platforms, payment processors, and IT service providers
• Marketing and communication platforms (only with your consent)
• Licensed professionals directly involved in your care

Aura IV & Wellness, Inc. may disclose Personal Data and other information as follows:

Third Parties that Help Provide the Messaging Service:
We will not share your opt-in to an SMS short-code campaign with any third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including—but not limited to—platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

Additional Disclosures — Affiliates:
We may disclose Personal Data to our affiliates or subsidiaries; however, their use and disclosure of your Personal Data will remain subject to this Policy.

Important: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We may disclose information when required by law, subpoena, court order, or to protect the safety and rights of our clients or staff.

If we undergo a merger, acquisition, restructuring, or asset sale, your information may be transferred as part of that transaction, consistent with this Policy.

We retain your personal and health information as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements. De-identified or aggregated data may be retained longer for analytics or research.

We maintain physical, administrative, and technical safeguards to protect your data against unauthorized access, use, or disclosure. No online system is completely secure, so we encourage users to protect their passwords and limit sensitive data shared over public networks.

Depending on your jurisdiction, you may have the right to:

• Access or request a copy of your data
• Correct inaccuracies in your information
• Request deletion or restriction of processing
• Withdraw consent to marketing communications
• File a complaint with a regulatory authority

You can opt out of SMS or email marketing anytime by replying “STOP” to a message or emailing info@auraivw.com.

Our services are not intended for children under 13. We do not knowingly collect data from minors. If you believe we have collected such information, please contact us to have it deleted.

If your services involve Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA), you will receive a separate Notice of Privacy Practices detailing your federal rights. We comply with HIPAA standards and only use or disclose PHI as permitted by law and your authorization.

We use cookies to improve site performance, remember preferences, and analyze traffic. You can manage or disable cookies through your browser. Disabling cookies may affect functionality.

We may update this Privacy Policy periodically. Updated versions will be posted on our website with the revised “Last Updated” date. Material changes may be communicated directly via email or SMS. Continued use of our services after updates indicates your acceptance.

If you have questions, requests, or privacy concerns, please contact us:

Aura IV & Wellness, Inc.
📍 929 North Central Avenue, Suite F
  Tracy, CA 95376 USA
📞 (925) 444-4100
📧 info@auraivw.com
🌐 www.auraivw.com
Attn: Privacy Officer